With 15 years in the communications sector and a paid internship in television as a prize for the best student of Social Communication at the Portuguese Catholic University (2004), she is a communications professional with institutional, reputational and product communication, media relations and marketing intelligence skills. With one of the most prestigious masters in Communication Sciences, in which he also defended at the Portuguese Catholic University a dissertation on the shopping center as a mass media (2008), she has been consolidating a strategic vision, know-how and communication skills in one of the most relevant companies for the country's economy, in which she has taken on different project and team management roles. She is the mentor and builder of Entre | Vistas (entre-vistas.pt), a communication and culture website she founded in 2014. Since 2016, she is board member of PWN Lisbon (pwnlisbon.net), an organization specialized in leadership and diversity, in which she assumes responsibility for the areas of communication and events. She promotes voiceover projects, coordinates and ensures the moderation of debates, being the author of the multidisciplinary reflection forum on leadership and talent "Conversas do Avesso".