Focus on real numbers. Don't focus on vanity metrics that just look good on paper, but that don't actually need anything in your business.

So how many customers are you acquiring on a monthly, quarterly, yearly basis?

  • What is your gross rate?
  • What's your churn rate?
  • How many repeat customers do you have?

If you have someone that’s purchased one thing from you, are they coming back?

So, what's your customer lifetime value?

These are really solid traction metrics that are going to tell you if your business is really poised to weather this type of storm.


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