Being an Entrepreneur is like being an one-wo(man)-orchestra: nobody says it is going to be easy and you only have two hands to get the job done. Do I need to hire an agency to take care of my social media channels? Which Social Media Channels are relevant for my business/project? How often should I post on Facebook? Is Twitter/Instagram/Pinterest useful to me? Where can I get content to post? How can I create my own pictures/video content? The Social-Media-Coach and Spanish-Creative-Writing-Teacher at the LMU, Esther Patrocinio Sánchez will share tools and tips about what you should do to build your (personal) brand online. Remember “If you are not online, you are invisible” because Social Media Marketing is what entrepreneurs need to be successful without spending lots of money. Be ready to “plug & play” Social Media Expertise with PWN Munich and the EU Business School.