Workshop: Telling the Story of Your Brand

14 November 2017 18:30 - 22:00 European Business School

Registration is open! If you are not yet a member, Join us today

The story of a brand is much more than what is written on your website or company biog. Unlike a fairytale, a brand story has many different components. On the one hand, a brand's story is its corporate identity, history, product, market and audience. A brand’s story is also made up of how people perceive it,their opinion of it and how they relate to it.

Some chapters are in your control as a company, and some are not; but everything to do with your brand makes up part of its story.  Every successful brand has a good story. Strong storytelling will set your brand apart and make customers relate to it on a different level. Let's begin: once upon a time, there was a brand...

Sometimes, business owners are so close to their brands they don’t know where to start or get lost in the details, this workshop will help you:

  • Simplify your ideas to find the core of your brand and lay the foundation for your positioning;

  • Create clear and compelling messages about your brand that will clarify who you are to your audience;

  • Utilize the Storytelling Matrix, which will serve as an helpful outline for your brand story.

We always welcome last minutes invitees and an additional 10 euros will be charged for onsite registration on top of the normal registration fees

Event details

European Business School
Theresienhöhe 28, 80339 München
Member price
€15 per attendee
Non-member price
€30 per attendee


  • Ms Veronica Cancio De Grandy
    Senior Communications Project Manager EU Business School VIEW PROFILE

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