Part of the America’s Entrepreneurs Special Report Fran Hauser, a startup investor and author of the fine new book , The Myth of the Nice Girl: Achieving a Career You Love Without Becoming a Person You Hate, has sage advice for women 50+ who want to start a business or have done so. To succeed, you can be pleasant and gritty; collaborative and firm; likable and competent. In other words, you don’t have to quash your “niceness,” Hauser says.

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